WooMorpheus (Morpheus for WooCommerce) — How To

WooMorpheus (Morpheus for WooCommerce) — How To

Summary

Intent-aware personalization. Detects shopper intent (query/referrer/UTM/history) and morphs pages: banners, product order, filters—or redirects to the best spot.

Prerequisites

• WordPress + WooCommerce (latest).
• Clear landing pages/collections to route to.

Install & Activate

Upload ZIP → Activate → WooCommerce → Settings → WooMorpheus.

Create Your First Morph Rule

1. Rules → Add New Rule.
2. IF (Condition): e.g., Referrer Query contains “spades”.
3. THEN (Action):
   • Replace hero with “Spades Promo” block, and
   • Boost products tagged spades, or
   • Redirect to /shop/?attribute=tool:spades.
4. Set Priority (lower number = higher priority).
5. Save and test with the preview link.

Tips & Patterns

• Campaign landing: IF utm_campaign has black-friday → show BF banner + pin sale collection.
• Time windows: IF Weekend → promote “Fast Delivery” range.
• History: IF seen Category Garden 2+ times → boost garden tools.
• A/B test: enable holdout (e.g., 10%) to measure lift before 100% roll-out.

Caching/CDN

• Server-side redirect rules are cache-friendly (no HTML variance).
• For on-page morphs, keep base pages cached; morphs read lightweight keys (query/cookie).
• Exclude the plugin’s REST endpoints listed in Settings → Diagnostics from cache if you enable live blocks.

Troubleshooting

• Rule doesn’t fire: check rule priority and scope (Global vs Page).
• Redirect loop: ensure destination doesn’t trigger the same rule; add an exclusion.
• SEO safety: use 302 while testing; switch to 301 for permanent mappings.

Uninstall

Deactivate → Delete. (Choose “Remove data” in Settings first if you want to wipe rules.)